Sunday, June 26, 2011

Apple Unveils iCloud, iOS 5, OS X Lion (Event Video) *Steve Jobs opens WWDC*

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Apple Co-Founder and CEO Steve Jobs at the Worldwide Developers Conference in June 2011


Apple Co-Founder and CEO Steve Jobs opened the Apple Worldwide Developers Conference in San Francisco, California. Jobs, who has been on medical leave since January, received a standing ovation. This session was about software: OS X Lion, iOS 5, and iCloud.

Mac and OS X Lion SVP of WW Product Marketing Phil Schiller introduced OS X Lion and VP of OS X Software Craig Federighi demonstrated the new features. Schiller stated there are over 54 million active Mac users worldwide and while the PC market shrank 1% year over year in Q1 2011, Mac sales were up 28%. In addition, Mac has outgrown the industry in every quarter for 5 years. Mac sales are 73% of Apple computer sales (Mac and iMac). OS X Lion has over 250 new user features, including the 10 new, updated, and reviewed:
Multi-Touch Gestures via the trackpad (e.g. scroll, tap to zoom, pinch to zoom, swipe)
 Full Screen Applications including system applications (run multiple full screen apps via swipe)
 Mission Control is bird's eye view of everything going on in your system
 Mac App Store built into OS X Lion, for software applications, now #1 PC software channel, ahead of Best Buy, Wal-Mart, Office Depot
 Launchpad shows all applications on screen with pinch gesture
 Resume takes you back to where you quit in an application and also works system wide
 Auto Save documents, work plus archives previous saved versions
 Versions of documents are saved, maintained by Auto Save
 AirDrop peer-to-peer WiFi network, auto discovery and setup, fully encrypted
 Mail new version
OS X Lion will only be available in the Mac App Store for $29.99. Will be available for consumers in July 2011.

iOS 5 a Major Release SVP of iOS Software Scott Forstall introduced iOS 5, noting iOS powers the iPhone, iPad, and iPod Touch. Forstall stated over 200 million iOS devices have been sold, making iOS the #1 mobile operating system with a 44% installed base (followed by Android 28%, RIM 19%, 9% Other). The latest addition to the iOS family is the iPad 2 and over 25 million iPads have been sold in the first 14 months since being introduced. The iTunes music store goes along with iOS and over 15 billion songs have been sold. This makes the iTunes music store the #1 retailer of music in the world. Over 130 million books have been downloaded from the iBooks store. There are now more than 425,000 apps on the App Store of every genre imaginable, including over 90,000 iPad apps. Over 14 billion apps have been downloaded from the App Store in less than 3 years and over $2.5 billion has been paid to developers. iTunes, iBooks, and the App Store have over 225 million accounts with credit cards and 1-click purchasing. iOS 5 has over 200 new user features, including the 10 new, updated, and reviewed:
● Notification Center (, phone, mail, calendar, SMS), already delivered over 100 billion push notifications
● Newsstand with subscriptions of newspapers, magazines including background downloads
● Twitter interface and integration
● Safari Internet browser with reader, reading list, tabbed browsing (iOS Safari mobile web browsing share 64% vs. Android 27%)
● Reminders, with geofence
● Camera faster to access and edit within iOS 5
● Mail with rich text formatting
● PC Free in a Post-PC World, setup, activate, update iOS device without a PC
● Game Center, iOS is most popular gaming platform on the planet, 100,000+ titles in App Store, 50 million Game Center users, friend and game discovery
● iMessage service between all iOS users
iOS 5 will ship to all customers this autumn 2011 and be available for iPhone 3GS, iPhone 4, iPad, iPad 2, iPod Touch (3rd and 4th generation).

iCloud Becomes Your Digital Hub Apple Co-Founder and CEO Steve Jobs introduced iCloud. "We're going to move your digital hub, the center of your digital life, to the cloud." This includes documents, photos, video, music, etc. which will be automatically uploaded to iCloud and synced to the other iOS devices. The iOS devices, e.g. iPhone, iPad, iPod Touch, Mac, will be devices linked to the cloud, iCloud. Steve Jobs explained, "iCloud stores your content and wirelessly pushes it to all your devices. So it automatically uploads the content, stores it, and automatically pushes it to all your other devices. Also, iCloud is integrated with your apps, so everything happens automatically. There is nothing new to learn. It just works."
● Contacts, calendar, calendar sharing, and mail are synchronized with each iOS device via iCloud and are now free (formerly on MobileMe for $99 a year).
● Three more apps will be in iCloud: App Store, iBooks, and Wireless Backup to iCloud. There will be automatic daily backups to iCloud over WiFi including purchased music, apps, and books, photos and videos, device settings, and app data.
● Three new apps and features will be in iCloud: Documents in the Cloud (Pages, Numbers, and Keynote), Photo Stream (synced to Apple TV), and iTunes in the Cloud. Roger Rosner, VP of iWork, gave a demonstration of how iWork works with iCloud. Eddy Cue, VP of Internet Services, gave a demonstration of Photo Stream and iTunes in the Cloud.
● These 9 apps constitute iCloud: Contacts, Calendar, Mail, App Store, iBooks, Wireless Backup, Documents in the Cloud, Photo Stream, and iTunes in the Cloud. All are free.
iCloud setup is on iOS 5. 5GB free storage for Mail, Documents, and Backup and not counting against storage for purchased music, apps, or books or Photo Stream.
iTunes in the Cloud beta is available now via iOS 4.3. The entire iCloud will be available with iOS 5 this autumn 2011.

Apple - 2011 WWDC Keynote Address OS X Lion, iOS 5, and iCloud unveiled at the 2011 Apple Worldwide Developers Conference in San Francisco.



About Apple Inc.

Apple's Mission Statement and as described in press releases, "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices."


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