Tuesday, October 25, 2011

Apple #1 Worldwide Brand Corporation (List) *Microsoft, Google, IBM in Top 5*

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Apple #1 Worldwide Brand Corporation

The European Brand Institute, aka EuroBrand, has issued their 2011 Global Most Valuable Brands Corporations study. This is based on corporations, not single brands, "brand corporations which manage brand portfolios of single brands". However, there may be an individual brand within the corporation that is obviously the most valuable or even the only brand of consequence. By industry, the Top 20 listed below are comprised of consumer goods 9, telco 4, technology 4, retail 1, utilities 1, luxury 1. However, 4 of the top 5 are technology.
Top 20 Brand Corporations 2011
Rank, Brand, Value in Euros (millions), Industry
1   Apple   $69,658   Technology
2   The Coca-Cola Company   $55,079   Consumer goods
3   Microsoft   $51,331   Technology
4   Google   $48,175   Technology
5   IBM   $46,243   Technology
6   McDonald's   $44,949   Consumer goods
7   AT&T   $44,552   Telco
8   P&G   $44,215   Consumer goods
9   Pepsico   $43,195   Consumer goods
10 Phillip Morris   $42,985   Consumer goods
11 Johnson & Johnson   $42,315   Consumer goods
12 China Mobile   $39,610   Telco
13 Walmart   $34,417   Retail
14 GE   $31,972   Utilities
15 LVMH   $31,699   Luxury
16 Vodaphone   $28,505   Telco
17 Verizon   $28,253   Telco
18 Kraft Foods   $25,724   Consumer goods
19 AB InBev   $25,481   Consumer goods
20 Nestle   $25,418   Consumer goods

About EuroBrand 2011 EuroBrand 2011 provides an overview and ranking of more than 3.000 brand corporations in 24 countries and 16 industries. In contrast to other international brand studies, EuroBrand 2011 also includes brands that are not publicly listed, which are very significant in Europe. EuroBrand 2011 explicitly views brand management from a European perspective, which acknowledges regional cultures and preferences. Therefore not single brands but brand corporations, which manage brand portfolios of single brands (addressing these regional differences), are examined and ranked.

Related Story
Apple Now Most Valuable Global Brand (Video) *Surpasses Google as #1*

About Apple Inc.
Apple's Mission Statement and as described in press releases, "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices."

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