● AAPL ●
Apple #1 Worldwide Brand Corporation
The European Brand Institute, aka EuroBrand, has issued their 2011 Global Most Valuable Brands Corporations study. This is based on corporations, not single brands, "brand corporations which manage brand portfolios of single brands". However, there may be an individual brand within the corporation that is obviously the most valuable or even the only brand of consequence. By industry, the Top 20 listed below are comprised of consumer goods 9, telco 4, technology 4, retail 1, utilities 1, luxury 1. However, 4 of the top 5 are technology.
Top 20 Brand Corporations 2011
Top 20 Brand Corporations 2011
Rank, Brand, Value in Euros (millions), Industry
1 Apple $69,658 Technology
2 The Coca-Cola Company $55,079 Consumer goods
3 Microsoft $51,331 Technology
4 Google $48,175 Technology
5 IBM $46,243 Technology
6 McDonald's $44,949 Consumer goods
7 AT&T $44,552 Telco
8 P&G $44,215 Consumer goods
9 Pepsico $43,195 Consumer goods
10 Phillip Morris $42,985 Consumer goods
11 Johnson & Johnson $42,315 Consumer goods
12 China Mobile $39,610 Telco
13 Walmart $34,417 Retail
14 GE $31,972 Utilities
15 LVMH $31,699 Luxury
16 Vodaphone $28,505 Telco
17 Verizon $28,253 Telco
18 Kraft Foods $25,724 Consumer goods
19 AB InBev $25,481 Consumer goods
20 Nestle $25,418 Consumer goods
About EuroBrand 2011 EuroBrand 2011 provides an overview and ranking of more than 3.000 brand corporations in 24 countries and 16 industries. In contrast to other international brand studies, EuroBrand 2011 also includes brands that are not publicly listed, which are very significant in Europe. EuroBrand 2011 explicitly views brand management from a European perspective, which acknowledges regional cultures and preferences. Therefore not single brands but brand corporations, which manage brand portfolios of single brands (addressing these regional differences), are examined and ranked.
Related Story
Apple Now Most Valuable Global Brand (Video) *Surpasses Google as #1*
1 Apple $69,658 Technology
2 The Coca-Cola Company $55,079 Consumer goods
3 Microsoft $51,331 Technology
4 Google $48,175 Technology
5 IBM $46,243 Technology
6 McDonald's $44,949 Consumer goods
7 AT&T $44,552 Telco
8 P&G $44,215 Consumer goods
9 Pepsico $43,195 Consumer goods
10 Phillip Morris $42,985 Consumer goods
11 Johnson & Johnson $42,315 Consumer goods
12 China Mobile $39,610 Telco
13 Walmart $34,417 Retail
14 GE $31,972 Utilities
15 LVMH $31,699 Luxury
16 Vodaphone $28,505 Telco
17 Verizon $28,253 Telco
18 Kraft Foods $25,724 Consumer goods
19 AB InBev $25,481 Consumer goods
20 Nestle $25,418 Consumer goods
About EuroBrand 2011 EuroBrand 2011 provides an overview and ranking of more than 3.000 brand corporations in 24 countries and 16 industries. In contrast to other international brand studies, EuroBrand 2011 also includes brands that are not publicly listed, which are very significant in Europe. EuroBrand 2011 explicitly views brand management from a European perspective, which acknowledges regional cultures and preferences. Therefore not single brands but brand corporations, which manage brand portfolios of single brands (addressing these regional differences), are examined and ranked.
Related Story
Apple Now Most Valuable Global Brand (Video) *Surpasses Google as #1*
About Apple Inc.
Apple's Mission Statement and as described in press releases, "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices."
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