Monday, July 19, 2010

Apple iPad Saves USA Company from Extinction (Video) *Turning lemons into lemonade...*

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DODOcase


Apple iPad Saves a USA Company from Extinction

The USA book binding industry begins losing business to China, Taiwan, and Mexico in the mid-1980s. Then digital eReaders start eroding sales as well. Cardoza-James Binding, in a declining industry, finds new life making Apple iPad and eReader covers.

DodoCase.com is now producing 500 Apple iPad cases daily. The Dodo cases have been a big seller since the launch. The cases are promoted as "Made by Hand in S.F." DODOcase now has a more ambiitous goal of $3 million sales in the first year.

How one company turned lemons into lemonade...




DODOcase for Apple iPad




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